WWDC 2010 — What a Week!

June 13th, 2010 by John Liu

WWDC 2010 Apple Design Award for TabToolkit Starting with an awesome team get-together at Yosemite National Park and highlighted by the honor of winning an Apple Design Award, this past week was certainly one to remember for Agile Partners.

When Apple announced in April that WWDC 2010 would take place June 7-11 at the Moscone Center in San Francisco, we immediately saw it as a must-attend event for Agile Partners. With the opportunity to learn more about the latest advancements in iOS technologies, take advantage of hands-on labs, and benefit from one-to-one interactions with Apple engineers, we knew WWDC 2010 would be an invaluable experience for our team as we continue to develop innovative applications for iPad, iPhone and iPod touch.

We kicked off our visit to northern California with a weekend get-together at Yosemite. The breathtaking views and tranquil trails (with an unexpected abundance of snow still on the ground) made Yosemite the perfect way to charge up for WWDC. To top it off, the talented chefs among the members of our team made sure everyone was well nourished with some incredibly tasty meals!

Yosemite HikeAfter driving from Yosemite back to San Francisco, our participation in WWDC started at 6:00 a.m. on Monday, June 7 as we lined up to attend Apple CEO Steve Jobs’ keynote address. The keynote address was filled with exciting announcements that culminated with the introduction of the new iPhone 4. Then, along with 5000 developers from around the world, we started digging into a wide variety of technical sessions and hands-on labs led by Apple engineers. Our team had come prepared with several questions related to our on-going projects and it was great to discuss them one-on-one with some of the 1000 Apple engineers attending WWDC.

The week was also packed with special events including awesome lunchtime presentations by speakers from Pixar, NASA and CNN. Evening activities included the perennially entertaining “Stump the Experts” Apple trivia event (hosted by some of the most knowledgeable and colorful Apple engineers you’ll ever meet) and the WWDC Bash at Yerba Buena Gardens with surprise musical guest, OK Go.

TabToolkit for iPad with FretboardFor our team, the highlight of the week occurred on Tuesday evening when Agile Partners was honored with a 2010 Apple Design Award for our TabToolkit for iPad app. We shared the stage with eight other developers whose applications also demonstrated technical excellence, innovation, superior technology adoption, high performance and outstanding design in the eyes of the Apple judges. It was a proud and humbling moment that inspired all of us at Agile Partners to keep working hard at continuously improving our craft.

We’re not a group that rests on our laurels — by now, we’ve all returned safely home and are preparing for some exciting days and weeks ahead. We’re at the beginning of Agile Partners’ most prolific period of product launches yet, with new products around the corner that we believe will delight our customers. Armed and energized by what we learned and experienced during the week of WWDC 2010, we’re ready to create many more memorable moments. Stay tuned!